Net+Effects, Inc.



Step Into the Internet
with a

Net+Effects Information Publishing(tm) Server!


The NET+EFFECTS INFORMATION PUBLISHING SERVER is a complete World Wide Web, Gopher, FTP, and Mailing List Server, already built and configured, including all hardware and software. All you do is attach it to your Ethernet local or Internet network and you are ready.

The server is based on a powerful UNIX workstation and includes a high speed modem for remote configuration and administration by Net+Effects and an uninterruptable power supply.

Everything is done for you; Just add Data!


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Table Of Contents


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Your Own Internet Server

Your company and product information can now be published via the Internet. People throughout the world will be able to access your information from the comfort of their offices and homes. With your catalog on-line, orders for your products can be collected.

With the Net+Effects Server, all the building and configuring has already been done. It is a complete package including all the hardware and software you need to begin publishing your information to the Internet or even your own internal company network. Since the server is located in your company, you have full control over content.

Everything is done for you; Just add data!


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The Internet

Any new communication medium with millions of users and thousands of articles published about it nationally requires attention from information providers of all types. This electronic communication network known as the Internet has a 25 year history of growth from a defense research project to its present size, a "network of networks," reaching tens of millions of users through millions of machines in all types of companies and on-line services in over a hundred countries around the globe.

One of its main applications has always been to provide information. At first the tools were crude and required significant technical capability to be useful. But through the years more refined tools like Gopher and the World Wide Web were created to simplify locating information on topics of interest.

Then in September 1993 Mosaic, a graphical interface for the Internet's standard file location tools, was released and immediately simplified the use of the Internet for finding information. Mosaic client software, "Windows for the Internet," takes away the "teckie" stigma for common computer users and allows them the same improvements in "look and feel" that Windows provided DOS users several years earlier. This is a full multimedia file browser that can be used to view much of the organized information on the Internet. And of course, many anticipate this graphical interface will have an impact on the Internet similar to the impact of Windows on the PC. (Use "Back" on your browser to return if you follow the links in the remainder of this paragraph.) In fact you can see the dramatic growth of WWW traffic compared to the more traditional browsers like Gopher. WWW traffic has grown to be a very significant portion of all Internet file traffic. Organizations like your own are adding their presence to the WWW every month. Here is the latest growth in commercial domains on the Internet.


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What does the Internet offer to You?

The arrival of a simple highly functional multi-media interface has awakened many to opportunities for using the Internet to deliver messages to other people. The Internet is capable of delivering all types of messages, educational, organizational, even commercial if done appropriately in response to inquiries.

The Internet has many enhancements over more traditional communications media: In today's dynamic and changing world messages may be updated at any time assuring that the inquirers get the very best, most accurate and most recent version of your message. Changes become effective at the next inquiry. Time is no limitation. Your message is delivered as effectively at 2am Sunday morning as it is 10 am Tuesday morning. Your information door is open 24 hours a day, 7 days a week including religious holidays, if you wish. Geography is no limitation. Recipients can read your message from places all around the globe just like they were in the same town. The message can be targeted to specific interest groups. Using security techniques to limit access or targeting how people learn about your information can define who gets to see the information. Statistics captured from electronic log files provide useful feedback on the interest in your message.

Who can you reach on the Internet? Not surprisingly, the Internet seems to be continually surveying itself. Here are some text results from the June 1995 3rd WWW Study or graphical results from the Survey of WWW users that describe a set of demographics. (Bookmark this page or use the "back" function to return after you look.) SRI in Menlo Park California has on-going iVALS, Values and Lifestyles program. In August/September 1995 O'Reilly & Associates, released a study redefining the typical Internet User. How do the results of these studies fit the base of people you want to reach?

Using the Net+Effects Information Publishing Server, you can present your company information to your customers, including your catalog. You can even take orders on-line!


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Getting Started

Net+Effects removes the challenges to establishing your own information server on the Internet. You will do the physical work at your site cabling the components together according to instructions you will receive. We will do the Software installation remotely from our site and leave you with instructions for operating and adding the information data. You then load your information as prescribed.

Specifically, you only connect the cables between the Computer, Display, Modem and UPS (Uninterruptable Power Supply), as described. Contact Net+Effects to identify that the machine is set up. We will give you a passkey on the telephone that will initiate the remote configuration. In a short time your new Server will contact Net+Effects and we will configure the system according to your specifications. After completing configuration you will connect your machine to the access medium for your Internet Service Provider, ISP. Then you load information according to the instructions left by Net+Effects. If there are any operational difficulties using the server in the next five days, call us for additional assistance at no expense.

All hardware is warranted, generally for 1 year. For longer term operational support, Net+Effects offers various programs.


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Connecting to the Internet

To make information available outside your organization, the server must be connected to the Internet. If your organization is already connected, then simply attach the Net+Effects Server to your network. New connections may be arranged by one of several Internet Service Providers, available in most locations. The Net+Effects Server is ready to connect to the Internet using either an Ethernet (AUI) interface or a modem. Net+Effects consultants can optionally assist you in determining your Internet requirements.


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Net+Effects Services

Optionally available from Net+Effects are server administration and custom HTML/WWW page and application development services. With remote server administration, the experts at Net+Effects will perform routine software maintenance and day to day administration of your server. For creative, artistic, and effective Web pages, as well as efficient application processing (catalog, order, etc.), our custom development services will perform all the technical work required to put your message out to the World Wide Web.


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Optional Features for Information Publishing Servers

Finding the information desired can be a challenge for your clients in even moderately large WWW servers. Net+Effects is pleased to optionally offer the full commercial WAIS, the premier search engine on the Internet, for integration into Net+Effects Servers . The commercial NetSite Commerce WWW Server software. When used with NetScape Communication's Navigator secur ed browser, the customer can be protected with the highly respected RSA encryption of credit information. The Commerce WWW Server includes a one year support program that Net+Effects will administer on your server.

The free version, shipped with the Net+Effects Server, of Softquad's HoTMetaL WYSIWYG HTML editor for creating WWW pages is substantially enhanced in the Professional version available from Net+Effects. HoTMetaL Pro adds Macros, Spell Checkers, Dictionary and Thesaurus among other features.

Often an Information Publishing Server is added to a LAN and becomes the first activity at that site to draw in the attention of others on the Internet. Security for the other existing machines at the same site soon becomes a concern. The IRX Firewall router offers the advantage of physically isolating the pre-existing machines on a separate private Ethernet LAN from the public Ethernet LAN where the Information Publishing server will provide your information to all comers. Net+Effects will provide the initial firewall configuration and where an Administration and Support Agreement is signed, Net+Effects will keep the configuration updated.


Additional Information


 - Net+Effects Home Page


Information on this page was last updated 20 January 1996 and is subject to change without notice.
[email protected]
Copyright 1996 by Net+Effects